Sr. Regional Web Strategy Manager

About the job

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

The Sr. Regional Web Strategy Manager owns the strategy, roadmap, and performance of Samsara's regional websites across MX, CAN, and EMEA markets, with new locales as we expand. The role aligns each regional site to how buyers in that market research, evaluate, and buy. You will define those experiences, build the roadmap to get there, and prove the impact through experimentation and measurement.

This is a cross-functional individual contributor role. You will partner with regional teams and with Brand, Content, Product Marketing, Growth, and Web Engineering to shape the experience, and you will set the operating model other teams adopt when they publish internationally.

If you want to own a business-critical surface end to end and shape how a global company shows up in every market it sells in, this role is for you.

This role is open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if:

- You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

- You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

- You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

- You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

- Own the strategy and roadmap for Samsara's regional websites — defining what we build, in what order, and why, and holding the roadmap accountable to regional pipeline and awareness goals

- Define how success is measured for regional web — Set the metrics, targets, and reporting that regional and marketing leadership use to evaluate the channel

- Work with cross-functional pods of designers, engineers, content strategists, and regional marketers — setting direction, sequencing the work, and unblocking delivery

- Build and run the experimentation program for regional sites — CRO, testing, and personalization strategy

- Partner with content marketing teams to drive successful AEO and SEO strategies, and stay current on best practices and latest innovations

- Identify AI use cases and deploy agents to improve all stages of regional site product management and development

- Lead a high-complexity regional web initiatives, new market launches, site architecture changes, regional redesigns, from concept through launch and post-launch measurement

- Communicate regional web performance and roadmap progress to marketing leadership and regional stakeholders on a regular cadence, translating results into recommendations rather than status updates

- Raise the capability of the wider web and regional marketing teams — mentoring ICs, creating shared learning and documentation, and serving as the go-to expert on international web

- Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

- 5+ years in web product management, digital experience, or web strategy, including direct ownership of the roadmap for a high-traffic marketing site

- Experience owning web experiences in multiple international markets, including localizing those experiences for in-market relevance rather than translating a single source site

- Track record of running a web experimentation program, including setting the standards and interpreting the results

- Working knowledge of web analytics and experimentation tools (e.g. Google Analytics, Mixpanel, Tableau, and an A/B testing platform), and the ability to build measurement structures rather than request them

- Technical SEO and AEO foundation, including international considerations

- Experience working directly with engineering on a modern web stack: CMS architecture, component systems, performance, and release process

- Executive communication skills, including making the case for a regional web strategy to marketing leadership and to regional stakeholders with competing priorities

- Track record of driving outcomes through influence across functions and geographies without formal authority

- Has built AI workflows or agents into their own way of working, and pushes the team's thinking on what comes next

#LI-Remote The compensation range shown spans approved pay zones for this role. Your primary work location determines the range applicable to you, which may be narrower than the full range displayed.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary $131,962.50 — $155,250 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

We use Tofu , a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here .